Leeds digital agency Northern Artillery has been appointed to build the eCommerce platform behind a new sleep-focused marketplace being launched by bedding manufacturer Fine Bedding Company.
The agency has been tasked with designing and developing the new platform for This Is Sleep, a venture that aims to bring together sleep brands, products and expertise within a single online destination.
Built on Shopify Plus, the platform is intended to help consumers discover products that support better sleep while giving Fine Bedding Company the foundations for future marketplace growth.
READ MORE: Rebrand for award-winning, Lakes-based, pan-Northern tour company
Northern Artillery will deliver a scalable solution designed to combine content, education and commerce within a single customer experience.
Liam Grogan, Director at Northern Artillery, said: “Fine Bedding Company has built an exceptional reputation within the sleep category and we’re delighted to have been chosen to support the next stage of that journey.
“This Is Sleep is an ambitious proposition that combines commerce, content and customer experience in a way that genuinely adds value for consumers. We’re looking forward to working closely with the team to bring the vision to life.”
The win adds to Northern Artillery’s growing client roster as the agency continues to expand its position within the Shopify ecosystem. A Premium Shopify Partner, the agency has recently delivered work for brands including Silver Cross, The INKEY List, Justmylook, Micro Scooters and H&H Group.
Fine Bedding Company said Northern Artillery’s strategic approach and technical expertise made it the standout choice for the project.
David Abbott, Brand & Marketing Director at Fine Bedding Company, said: “We were looking for a partner that could combine strong strategic thinking with deep Shopify Plus expertise and a practical understanding of how to build a platform that can evolve over time.
“Northern Artillery demonstrated a clear understanding of both the opportunity and the challenges ahead, and we’re looking forward to working together on the launch of This Is Sleep.”
The project is currently in the discovery and planning phase, with the launch of This Is Sleep scheduled for later this year.
