ITVX has delivered its most successful seven-day performance in nearly two years, attracting an impressive 110 million streams from Monday to Sunday last week.
This marks the platform’s best weekly total since July 2024, driven by England’s friendly against Costa Rica, a strong start to the FIFA World Cup and the enduring popularity of Love Island and ITV’s flagship soaps.
The record-breaking week also saw a historic milestone on Thursday, with ITVX surpassing 20 million streams in a single day for the first time since the 2024 Euros, driven by live streaming for the World Cup opening match and the opening ceremony, alongside significant catch-up audiences for Love Island, and healthy viewing for the soaps.
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The opening clash between Mexico and South Africa on ITV has already secured ITV’s highest peak audience of the year so far, with 7.7 million viewers.
Driven by tournament momentum, ITV1 then recorded its biggest weekend (average audience across Saturday and Sunday) since March 2025. Sunday night’s Netherlands v Japan fixture peaked with 6.0 million viewers, claiming the spot as ITV’s third biggest audience of the year (following the opening match and the historic Corredale episode in January this year). Meanwhile, Germany’s opening group game against Curacao this weekend peaked at an impressive 5.9 million viewers. Across the tournament so far, ITV has delivered 4 out of the top 5 peak audiences to date.
Love Island continues to drive massive streaming volumes on ITVX, with the first 14 episodes of the current series generating 34 million streams, demonstrating how the series remains a dominant force in the digital space. Love Island (Including Love Island All Stars) remains the number 1 title on ITVX so far in 2026.
Coronation Street and Emmerdale, which are available at 7am on ITVX on day of transmission, continue their popularity in streaming, attracting nearly 11 million streams across the seven days.
ITV’s must-watch summer schedule continues this week, with the stand out being England’s massive opening group match against Croatia this Wednesday night, kicking off live in Dallas at 9pm (UK).
