A new full-service creative and marketing agency, formed by the founders of three established North Wales and North West firms, has launched in Wrexham, with ambitions that stretch well beyond the region.
Unknwn.agency is led by Craig Garside, founder of Side & Co, Robert Salisbury, founder of Salisbury Media and Gareth Rogers, founder of Optimise. The combined agency offers web design and development, branding, graphic design, sports design, social media content creation and management, SEO and digital marketing under a single proposition.
All three founding businesses, Side & Co, Salisbury Media and Optimise, continue to trade independently, while Unknwn.agency operates alongside them as a combined offer for clients who want web, brand and marketing handled by a single team.
The combined business carries more than 15 years of specialist experience and has been built specifically to solve a problem founders see in the SME market: “There are too many businesses being passed between three or four suppliers who do not talk to each other. Brand says one thing, the website says another, the marketing says something else again. Unknwn exists to put that right. One team. One relationship. Web, brand and digital under one roof, delivered by people who have been doing this work properly for years,” said co-founder Craig Garside.
The agency is positioning itself deliberately at the upper end of the SME market and has identified sports and entertainment as a key vertical, with no geographic restriction on that work.
“Wrexham has changed what is possible for an agency based here. The town now sits on the global sports map. We are building Unknwn to compete for sports identity, matchday design and brand work nationally and internationally, not just locally,” Garside added.
While headquartered in Wrexham, the agency’s growth plan moves through North Wales, Cheshire, the North West and the wider North of England towards a national footprint over the next three years. First-year revenue targets sit between £110,000 and £175,000 and Unknwn.agency is open to new business enquiries from established SMEs, sports clubs and entertainment brands across the UK.
