Returning as a multi-city celebration of the North’s marketing talent, this year’s festival will take place across three major hubs: Liverpool (12 May), Leeds (13 May), and Manchester (14 May). With tickets available for each individual date (and already selling fast) the tour continues its mission to spotlight the region’s strategic firepower, creative excellence, and commercial impact.
Among the latest names joining the lineup across all three dates is Uber Advertising, bringing with it a session that speaks directly to the evolving realities of modern marketing.
Titled “Uber: Where Life’s Movement Becomes Brand Momentum,” the session will be led by Bill Dennett, Regional Team Lead at Uber Advertising. It promises to explore how brands can better understand and act on the signals consumers generate through their everyday lives.
As audiences become more fluid, fragmented, and fast-moving, the challenge for marketers is no longer just about reaching people, it’s about reaching them in the right moment. Uber’s perspective is grounded in a powerful premise: that real-world behavioural signals (how people move, eat, shop and live) can unlock a new level of precision.
The session will delve into how these signals can drive sharper measurement, improved performance, and more meaningful brand connections, all within a privacy-first framework that reflects today’s regulatory and consumer expectations.
It’s a theme that aligns closely with the wider ambitions of the Northern Marketing Festival. Since launching, the event has positioned itself as more than just a conference but a statement about the North’s role in shaping the future of the industry. With a senior, strategically focused audience spanning agency leaders, in-house decision-makers, and specialist digital practitioners, the emphasis is firmly on real-world application and commercial impact.
With momentum building and limited tickets remaining for each city, the 2026 Northern Marketing Festival is shaping up to be an unmissable date in the calendar. Join in Liverpool, Leeds, or Manchester via the link to ticket below:
