Employee-owned agency, Citypress has launched Weave, a dedicated consumer creative specialism that brings together the agency’s consumer earned, social media, influencer, creative and video capabilities under a distinct brand.
The move follows success and awards recognition for bold consumer campaigns including Arla Milk Bank, the Lurpak Taste Test and Crown Paint’s Spaces Between, and is designed to supercharge Citypress’ consumer creative work.
Weave will operate as the consumer creative specialism of Citypress, bringing together storytelling and creative rooted in culture to make brands found, famed and favoured. All work will be powered by Loom – Citypress’ propriety AI tool – and embedded with search-first principles.
The launch also gives the agency’s consumer creative specialism a distinct identity.
Senior director Ruth Lee will lead Weave, alongside a specialist team including former Burson director Sophie Blackburn leading consumer earned, former Coolr director of strategy Matt Millin-Brawn heading up social media, and former Golin creative Paddy Smyth continuing to oversee creative output.
Citypress’ consumer portfolio already includes Arla, British Gas, Crown Paints, Forest Holidays, Silentnight and Lurpak.
Senior Director Lee at Citypress said: “We’ve spent years building deep expertise in consumer creative – from earned media to influencer partnerships, video production to integrated campaigning. Weave gives this work the distinct identity it deserves and signals our commitment to delivering brand-defining campaigns for consumer brands.”
