Hippo Leasing, one of the UK’s leading vehicle leasing specialists based in Blackburn, has appointed search and AI marketing agency, Marketing Signals, to manage its Digital PR, search marketing and AI / LLM visibility activity – with a particular focus on the latter.
The partnership comes as Hippo Leasing continues to scale its online operations, focusing on streamlining the digital journey for customers looking for new and used vehicle leases.
Marketing Signals, which has extensive automotive experience after working with the likes of Autotrader, Leaseloco, and LeaseCar, will be responsible for increasing the brand’s organic visibility and executing creative campaigns to build Hippo’s profile across national, regional and trade media.
With the automotive market increasingly moving towards a digital-first model, Hippo Leasing is prioritising its search and AI performance to stay ahead of the competition.
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The focus will be on organic growth, driving visibility across key leasing terms and building Hippo’s presence in both traditional search and AI-powered discovery.
“We wanted a partner that understood our growth ambitions and had a proven track record in the automotive sector,” said Tom Preston, managing director at Hippo Motor Group.
“Marketing Signals stood out for their straightforward, results-driven approach. This appointment is about making sure that when people search for a car lease, Hippo is the first name they see and the brand they trust.”
Marketing Signals is a digital remote agency specialising in driving commercial growth through integrated search strategies. By combining technical SEO, Paid Media, and creative Digital PR, the agency helps B2B and B2C brands increase their online visibility and capture market share.
Gareth Hoyle, MD at Marketing Signals, added: “Hippo Leasing is an established name with a fantastic reputation. We’re looking forward to getting stuck in, using our SEO and PR expertise to drive more traffic to their website and help them hit their commercial targets for the year ahead.”
“As more consumers turn to AI tools to compare vehicles and research their options, appearing within those results is becoming just as important as traditional search rankings. We understand that shift, and part of our work with Hippo will be ensuring the brand has a strong presence wherever their customers are searching, whether that’s Google or an AI assistant.”
