Manchester-based car finance fintech Zuto has entered a “new chapter” with the appointment of Aimee Gethin as chief executive, succeeding founder Jim Wilkinson in the top job.
Wilkinson, who will remain with the business in his founder role and as a key ambassador, praised Gethin as “instrumental” to Zuto’s continued growth journey.
The business is currently eyeing a £100m turnover milestone in 2026 after recently revealing its turnover accelerated from £61.8m to £83.1m in the financial year to the end of June 2025.
Newly promoted Aimee Gethin, who joined the business in 2015, has served as chief operating officer since 2020.
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She said: “It’s an honour to lead Zuto at such an exciting point in its 20-year history. Since I joined the business 11 years ago, I’ve worked closely alongside Jim to build strong foundations that are already enabling us to scale at pace. Our established network of lenders, partners and dealerships, combined with the proprietary data and insight we provide, gives us a platform for sustainable growth.”
Last year, Zuto secured majority investment from Bridgepoint’s small cap Growth fund, which focuses on scaling fast-growing, profitable European businesses.
“Our recent partnership with Bridgepoint builds on that momentum and creates a clear opportunity to strengthen our leadership position in the market – not just in terms of scale, but in championing trust and transparency. By working closely with our partners to deliver a consistently excellent customer journey, we have an opportunity to help shape the future of our industry.”
On Gethin’s appointment, Jim Wilkinson said: “She has a clear and ambitious vision for the company, is deeply committed to our customers, partners and team, and is an outstanding leader. I’m very proud of what we’ve built at Zuto and I’m even more excited about what the business can achieve next, with Aimee at the helm.”
Founded in 2006, Zuto is on a mission to transform the car finance industry and its proprietary technology connects lenders, dealers and wider industry partners to support customers looking to purchase a second-hand car.
JJ Bowles, Zuto board member and director at Bridgepoint, Zuto’s investment partner, said of the news: “Jim has built an exceptional fintech business, founded on a genuine commitment to putting customers first. We are excited to work alongside Aimee as we enter this new chapter and share her vision to accelerate Zuto’s growth. Through unrivalled sector expertise, innovative technology and a responsible approach, Aimee and her team are transforming the world of car finance.”
