Electronic duo, Chase & Status and rap star, Lancey Foux took to the streets of Manchester as part of the world premiere of CUPRA’s new car model.
The CUPRA RAVAL was unveiled in a “city-scale” live event, taking place at Projekts Skatepark.
The car manufacturer said that it was one of “the most ambitious automotive launches ever staged” as the RAVAL was revealed “through culture, sound and movement in real time.”
It meant that the new model became part of Lancey Fox’s live set, before Chase & Status took over the performance areas. The duo have had over 2bn global streams and a BRIT Award for British Producer of the Year.
Over a 1000 guests were invited to the VIP experience, which later moved to the CUPRA City Garage in the city centre.
READ MORE – Manchester’s CUPRA City Garage to host celebration of magazine culture
CUPRA has a network of City Garages, with its first UK one opening in Manchester a year ago.
The UK launch was part of a Europe-wide “follow the CUPRA” experience, with simultaneous activations in Barcelona, Madrid, Paris, Berlin and Milan.
