North East radio station Pride Radio is celebrating Gateshead Metrocentre’s 40th anniversary by giving away £100,000 worth of free advertising to community organisations.
Pride, based at the ONE Centre, Gateshead has previously worked closely with the shopping centre on a number of initiatives, and now they have joined forces again to benefit charities, community groups and organisations across the region.
To mark the ruby anniversary, Pride Radio is sharing the £100,000 worth of airtime with 40 good causes – each receiving a free 12-week radio campaign.
The Top 40 Community Voices scheme will give groups the opportunity to promote their services, call out for volunteers or just showcase the good work they do.
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And groups which may have no experience of running a radio campaign have no need to worry as Pride Radio will handle every aspect, including writing the script and looking after all of the production.
Peter Darrant of Pride Radio said the airtime would give “unsung organisations” the opportunity to get in front of a large and diverse audience.
“For many community organisations and charities paying for radio airtime is just not possible,” he said.
“Which is why we thought that teaming up with Metrocentre in such a landmark year and using their on-going support of the community to benefit other good causes was a brilliant idea.
“We are now looking forward to hearing from any group, charity or organisation which would like to benefit from this offer.”
Centre director at Metrocentre, Gavin Prior, added: “Celebrating 40 years is not just about looking back at our history, but about recognising the communities that have supported us over the decades.”
“We are incredibly proud to work alongside Out North East and Pride Radio on the Top 40 Community Voices initiative, which reflects our long-standing commitment to giving back to the North East.
“Community groups and charities play a vital role in supporting local people, often with limited resources. By helping to amplify their voices through this campaign, we hope to make a meaningful difference ensuring their work is seen, heard and supported across the region during this milestone year.”
Anyone wanting to participate in The Top 40 Community Voices can apply at www.prideradio.co.uk.
Pride Radio is now run by LGBTQ+ charity OUT North East, which works to support the community through practical, help, guidance and raising public awareness. Find out more at www.outnortheast.org.uk.
