Leeds-based agency Lucky North has welcomed specialist healthcare and diagnostics provider LivingCare Group to its client roster.
The agency will deliver a comprehensive PR strategy, drawing on its track record in healthcare and professional services. Lucky North will work to strengthen brand visibility and cement LivingCare Group’s position as a leading voice in the UK private healthcare sector.
Founded in 2002 by Dr Stephen Feldman, LivingCare Group is a specialist healthcare and diagnostics provider delivering expert-led, personalised care. With state-of-the-art facilities in Leeds and Sheffield, LivingCare is focused on making private healthcare more accessible and providing rapid access to a wide range of services, including dermatology, urology, fertility clinics, cardiology, orthopaedics, health screening and more. Alongside private and NHS patients, the expert team at LivingCare Group also provide scanning, scoping and outpatient services to elite sports teams and athletes.
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Most recently, LivingCare Group became the first private healthcare provider in the North of England to implement AI-enhanced imaging capabilities at its Leeds clinic with Siemens’ Deep Resolve, marking its continued dedication to investing in industry-leading imaging technologies.
Lucy Baird, director and co-founder of Lucky North, said: “We’re delighted to be partnering with LivingCare Group at such an exciting point in its growth. As two proudly Yorkshire-based businesses, there’s a natural alignment in our values and our commitment to making a positive impact across the region.
“LivingCare has built a strong reputation for expert-led, personalised care, and there is a powerful story to tell about innovation and impact. We’re looking forward to amplifying that story. With a growing demand for accessible private healthcare, there’s a real opportunity to strengthen the brand’s voice and showcase the vital role it plays in delivering rapid, high-quality diagnostics and treatment.”
LivingCare Group’s Dr Stephen Feldman added: “We’re entering an exciting period for the business as we expand our services and reach more patients across Yorkshire. Working with Lucky North gives us the strategic communications support we need to raise awareness of the high-quality care we provide. Their collaborative approach and understanding of our ambitions made them the ideal partner for us.”
