Ozone, `the digital advertising platform built by publishers for publishers, has become Microsoft’s first joint UK and US audience partner on its Media Marketplace, giving brands access to audiences across 550+ domains and 50+ publisher groups.
Created as an alternative to the big tech and social platforms, Ozone’s platform brings together audiences from the online destination sites where people go to be informed, inspired and entertained. This integration marks the continued expansion of access to Ozone’s trusted audience connections through new channels, building on the successful launch of its Audience Connection Platform in the United States last October.
Across the US and UK alone, Ozone’s platform brings together 50+ publisher groups and 550+ premium domains, connecting advertisers with an audience of around 220m (Ipsos UK, Comscore US) in trusted, high-attention online environments.
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Through Microsoft, Ozone is meeting cross-channel buyers in the places they are already activating campaigns. This collaboration “provides Ozone buyers with a further streamlined route to activation that reduces friction in the delivery of high-performant audience deals.”
Craig Tuck, Ozone’s global chief revenue officer, said: “At Ozone, our mission has always been to provide a credible, premium alternative to the major digital platforms, and making it easy for brands to activate trusted audiences at scale has been key to our success. Whether through our Managed Service, Premium Deals, or Connect offerings, we’ve focused on working with our customers in the way that works best for them – and making Ozone’s audience deals available in Microsoft Media Marketplace creates even more flexibility for clients.
“Surfacing these deals through Microsoft opens the door for even more brands to experience what we call the Connection Advantage – delivering the outcomes they need – while ensuring we continue to drive incremental value for our audience-first publisher partners.”
Marius Rausch, global head of Microsoft Monetize, added: “As advertisers look for simpler, more effective ways to activate trusted audiences at scale, Microsoft Media Marketplace now offers direct access to Ozone’s premium audiences across the UK and US. Buyers can tap into high quality, brand-safe publisher connections through a single, streamlined workflow – right where they already plan and buy.
“Integrating Ozone’s audience deals into the Media Marketplace brings together their premium publisher footprint with Microsoft’s global DSP ecosystem, enabling faster activation, higher attention environments, and more transparent audience quality.”
Ozone was founded in 2018 as a result of a joint venture between News UK, Guardian Media Group, Telegraph Media Group and Reach Plc and operates UK offices in Manchester and London.
