M3 Agency has secured a new brief from British hi-fi manufacturer Cyrus Audio and appointed a senior strategist as it looks to build on the launch of its Manchester hub.
Cyrus has appointed the creative and marketing agency to support the next phase of its brand and marketing activity, following the launch of its new 80 Series. The account will be handled out of M3’s Manchester base.
The agency said it will work with Cyrus across brand strategy, campaign development, performance marketing and creative content, with a focus on improving consistency across channels and targeting both established audiophiles and newer customers entering the premium hi-fi market.
The client win comes after Alex Copping joined M3 as Strategy Director at the end of 2025. He previously spent more than five years at Midlands-based performance marketing agency ClickThrough, working across PPC, programmatic and paid social before moving into a broader strategic role. He also brings experience from McCann.
M3 said its work with Cyrus will extend beyond traditional branding, with plans to develop what it describes as “4D storytelling”, aimed at reflecting the listening experience associated with the brand’s products while retaining recognisable brand cues.
Alex Copping, Strategy Director at M3.AGENCY, said: “Cyrus is a massively important win for us and a key part of our growth strategy. Consumer electronics is a space we’re actively investing in over the next 12 months and Cyrus is an iconic British brand with real momentum behind it. On a personal level, it’s been brilliant joining M3. The last couple of months working with Rob have flown by and I’ve felt supported and welcomed by the wider team from day one.”
Rob Pollard, Managing Partner at M3.AGENCY, added: “Bringing Alex into the business has been a real boost for the agency. He brings a deep understanding of how strategy and delivery need to work together, and it’s been great collaborating so closely with him already. Winning Cyrus at this point in our Manchester journey is something we’re extremely proud of – they are exactly the kind of ambitious, creative-led relationship we set out to build when we opened in Manchester.”
