Manchester 3D modelling expert lands major Norwegian aftersales catalogue deal

Orkel, a leading global supplier of agricultural and industrial high-density balers for bulk materials, has selected Partful’s 3D modelling expertise to transform its aftersales customer service operation.

The Partful platform will provide Orkel’s customers with a digital portal that contains interactive 3D product replicas to support quick and easy parts identification and ordering.

Viewable on any device, the replicas can be rotated to match the customer’s view of the machinery in front of them. Customers can also pull the 3D models apart to isolate individual parts.

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‘‘Partful will vastly improve our customer and aftersales experience,” said Lars Kåre Gjønnes, technician and product manager at Orkel. “In contrast to traditional product catalogues, this new aftersales platform is very easy to use, and aesthetically pleasing. It’s an intuitive self-serve hub that will help eliminate ordering errors and reduce the need to seek additional support via manual channels such as phone or email. Our customers will love it.”

With five models and up to 10,000 parts per model, producing aftersales resources for Orkel using traditional practices has been an extremely time consuming process previously. Partful can automate the creation of 3D product replicas using CAD files or Bill of Materials, however, and this is dramatically reducing the time it takes to produce customer resources.

“Our platform is enabling Orkel to rapidly create and share digital twins of their product on a customer service platform that can be updated instantly – anytime, anywhere,” said Sam Burgess, CEO at Partful. “Traditional aftersales experiences have never been great; they typically involve engineers trying to decipher complex 2D images published in chunky documentation that can often be out of date, but Orkel’s customers have now got a platform that is super easy to use.”

Partful is a web-based fully interactive automatic 3D exploded parts catalogue and work instructions software. The platform is helping global OEMs, such as Lotus, Norton and Kolpak, to create user-friendly aftersales experiences that are helping to eradicate costly order errors, protect manufacturer revenues and limit product downtime, by enabling faster part fulfilment and repair.

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