Broadcasters, brands and creative experts are set to take to the stage at Radiocentre’s Tuning In Scotland event, taking place on Wednesday 18th March at Everyman Edinburgh.
Among the confirmed speakers are Heart Scotland’s breakfast team Des Clarke, Adele & Grado, senior executives from Global and Bauer Media Audio UK, as well as speaker’s from Scotland’s newest station, STV Radio – STV’s decision to move into commercial radio has proved controversial at a time when ad revenues are down at its main TV business and the broadcaster is introducing a swathe of cost-cutting measures including hotly disputed cuts to its Scottish regional news operation.
Danielle Kelly, commercial director at STV joins Ewen Cameron, STV Radio breakfast show presenter and co-host of the STV Radio Football Show, alongside James McLernon, head of marketing and brand at Lime, the Scottish renewable energy supplier. Together they will discuss how powerful partnerships drive business growth, with a focus on Lime’s sponsorship of the STV Radio Football Show, a live sports broadcast and podcast dedicated to Scottish football.
Attendees will also hear from Donna Burns, Radiocentre’s Head of Insight, who will reveal further evidence of radio’s true impact on performance marketing campaigns. Donna will share new findings from Radiocentre’s expanded research study ‘Radio: The Performance Multiplier – The Amplified Edit’. During the session, Donna will be joined by Elaine Gilmour, Media Lead at Tesco Insurance and Money Services, to discuss their strategic approach to radio and the results they have seen as part of the research project.
Charlie Brookes, director of digital at Bauer Media Audio UK, will showcase how AudioXi unifies digital audio advertising, giving brands access to millions of listeners across radio, podcasts and streaming. He will explore the journey behind its creation, what it means for Scottish advertisers and how it’s shaping an exciting future for digital audio.
Elsewhere, following a refresh last summer, the Heart Scotland breakfast team will join Global’s Andy Everett, managing editor for Scotland & Wales, to discuss what it’s like launching a brand-new Breakfast Show in one of the toughest markets in the UK.
Audio creativity will also be on the agenda, with John-Paul Hughes, executive creative director at MindField exploring its role in driving effectiveness. Sharing a series of creative principles, he will demonstrate how powerful ideas can cut-through and connect with audiences.
The event will be opened and chaired by Radiocentre’s CEO Matt Payton who will give a market overview, share updates on policy priorities for the year ahead, and set the stage for a morning of insightful discussions.
Radiocentre’s Client Director, Lucy Barrett, said: “We’re so pleased to be back in Edinburgh with these excellent speakers. This year’s event will showcase the strength of radio and audio in Scotland, from on-air talent and creativity to commercial innovation and effectiveness. We look forward to welcoming friends and colleagues from across the country for what promises to be a brilliant morning.”
Tuning In Scotland tickets are free to brands, agencies and Radiocentre members based in Scotland but are limited. Request a place here.
Full list of confirmed speakers:
- Andy Everett, Managing Editor for Scotland & Wales, Global
- Charlie Brooks, Director of Digital, Bauer Media Audio UK
- Danielle Kelly, Commercial Director, STV Group
- Donna Burns, Head of Insight, Radiocentre
- Elaine Gilmour, Media Lead, Tesco Insurance and Money Services
- Ewen Cameron, Breakfast Show Presenter, STV Radio
- Des Clarke, Adele & Grado, Heart Breakfast
- James McLernon, Head of Marketing and Brand, Lime
- John-Paul Hughes, Executive Creative Director, MindField
- Matt Payton, CEO, Radiocentre
Image courtesy Radiocentre
