LBG Media Group, the group behind the LADbible network of websites and social media brands, has revealed stronger sales growth and earnings after tapping more into generative AI and its continued engagement with younger readers.
LBG Media bosses hailed a “strong performance” over the past year as a result and indicated it could make further acquisitions to drive continued growth.
Chief executive Solly Solomou (pictured) told investors that it is “accelerating” its investment amid a healthy pipeline of demand and opportunities linked to major brands.
He added that the company is in a positive cash position and is therefore considering “selective add-on acquisitions where we see a compelling strategic fit.”
LBG also said it would funnel investment into its technology to build upon its “longstanding use of generative AI,” with the aim of improving productivity and client engagement further.
It came as the company reported that total group revenues jumped by 7% to £92.2 million for the year to September 2025, compared with a year earlier. This included an 11% increase in direct revenues in the UK and 29% increase in direct revenues in the US.
The group said it reached an audience of 509 million people worldwide across its platforms and partners over the year. LBG also revealed that adjusted earnings grew by 3% to £25.2 million, although pre-tax profits dipped by 3% year on year.
Solomou added: “2025 was an important step forward for us as we build a scalable, compounding model that drives predictable revenue growth. This is centred around our market leadership with young adults, AI and data advantage, repeatable IP and our US platform. We have made excellent progress in the US, the world’s largest advertising market which is a multiplier for our growth.”
LBG Media, operates the websites LADbible, UNILAD, GAMINGbible, SPORTbible, and Tyla many others. LADbible was founded in Manchester in 2012 by Solomou and Arian Kalantari while the pair were at university in the city and has grown into one of the world’s largest social publishers, targeting youth audiences with viral content.
