In 2014, Jorvik Tricycles set themselves a goal – to reinvent the adult tricycle. Fast forward to today, and a tricycle revolution is taking over the UK and Europe. Offering all the stability and safety of a mobility scooter and the storage options of a bike, adult tricycles are a one-stop solution for people with reduced mobility looking to regain their freedom. And Jorvik Tricycles has bold plans to lead the charge.
Challenge
The adult tricycle market is booming – and Jorvik Tricycles wanted their brand to boom alongside it. Digital performance was strong, but they needed a new strategy to unlock the next level of growth. One that elevated the brand beyond just product features and resonated with the target audience in a way that actually meant something.
Existing customers already knew why tricycles matter – Jorvik just needed the world to know it too. A deep-dive demographic analysis pinpointed the core opportunity: adults 55+, often with reduced mobility, who want a practical way to get out and about that feels nothing like a traditional mobility aid. And, crucially, this audience isn’t always spending their days scrolling. Digital marketing alone wouldn’t cut it.
Ambitious goals need an ambitious strategy. And we were ready to give Jorvik the brand presence their customers already believed in.
Solution
We knew exactly what Jorvik Tricycles needed. It was time for a fully integrated marketing campaign.
First, we refreshed Jorvik’s visual identity, tweaking the palette and dialling up the bold chartreuse. Bright, modern, confident – a look that resonates across the full 55+ age spectrum while staying true to the brand’s roots.
Then came campaigns built around real human stories.
For campaign messaging, we went straight to the source – Jorvik’s customers. A Trustpilot review analysis revealed three powerful, recurring themes: freedom, independence and confidence. These became the lifeblood of our campaign. We pivoted away from Jorvik’s previous focus on product benefits and reframed Jorvik Tricycles as the gateway to a fuller life. “Powered. Empowered.” “Expand your world.” “Designed to explore.” Everything the target audience really needs from their tricycle.
Results
Awareness up. Sales booming. Search exploding.
But this campaign wasn’t just about performance charts. It was about changing how independence looks and feels. The campaign proved that a brand once reliant solely on digital marketing can drive serious growth through a connected, fully integrated strategy.
Most importantly, it resonated with Jorvik Tricycles’ audience. Reviews posted after the TV launch say it better than we ever could. This campaign didn’t just deliver results, it changed lives.
Oh – and it won Prolific North’s Best Ecommerce/Retail Campaign. No biggie. Just award-winning work, giving back independence, one ride at a time.
