About Ginger Fury

Ginger Fury is a strategic marketing agency established to bridge the gap between strategic promise and day to day delivery.

After years working both client and agency-side, we saw the same challenge play out again and again: beautiful strategy decks, huge creative ideas, shiny martech stacks, mounds of customer data. And absolutely no plan for how to activate it.

The gap between strategic promise and operational reality can be overwhelming, expensive and infuriating for marketing leaders.

Ginger Fury exists to bridge that gap – bringing clarity, action and a bit of fire in the process.

Founded by Jay Dickinson, former Planning Director at IMA Global, Ginger Fury helps simplify the complexity, identify the right strategic battles, and build actionable plans that help marketers put all those strategy documents, expensive tech stacks and underutilised customer data to work. 

Ginger Fury

Meet the Team

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Jay Dickinson
Founder & Strategy Consultant
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Jenny Rose
Strategy Consultant
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Liv Lomax - Head of Group Digital Marketing Technology
H&H Group
As a global team funding this project it was important that the outputs would be genuinely useful to local marketing teams. Ginger Fury audited our global markets and took the time to understand our business and the way we work. They then created an implementation playbook that meant global planning was tailored to each market and realistic for them to achieve.
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Caroline Bizon – Senior Digital Marketing Manager
Zesty Paws
Ginger Fury knew how to approach our challenges with a ‘customer first’ rather a channel first approach. This really helped us focus on what our customers need from us, and unlocked the right insights to inform our next stage of communications planning.
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Beth Hailey - Head of Marketing
Chameleon Business Interiors
We needed to refresh our identity and position ourselves for growth and new opportunities. Ginger Fury helped us define our market position and clarify our strengths, taking the time to really understand our business. The brand platform they created is rooted in real insight, which made it easy to bring the whole business onboard. The new proposition – “Spaces that change everything” - has become a unifying force that all teams can understand and use to drive cohesion and consistency across every touchpoint.
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Leading Global Integrated Agency
Ginger Fury understand how to translate brand and comms strategy across the entire brand experience. They worked closely with our account management, channel and strategy teams to embed ‘customer first’ approach to planning, then developed frameworks and processes that made it really simple to apply it to our client work.
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Liv Lomax - Head of Group Digital Marketing Technology
H&H Global
Ginger Fury are the first people you call when you need a considered and actionable solution to a problem.
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We work with brands and agencies of all sizes, take a look at some of our favourite recent work

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We offer everything you need to deliver consistent strategic focus across all of your brand touchpoints.

Address
Alwoodley, Leeds, UK

Skills

Brand Strategy Campaigns & Marketing Communications Communications Strategy CRM Customer Data Customer Insights, Journey Mapping Digital Strategy Digital Transformation and Strategy Marketing Communications Marketing Strategy