Leeds-based PR agency Yasper has strengthened its team with the appointment of a senior PR professional and former business journalist.
Yasper, founded by current director and Leeds Rhinos Foundation board trustee Julian Pearce, has welcomed former BusinessDesk Yorkshire editor Kayley Worsley as senior PR consultant as the agency targets ambitious growth in the year ahead.
Worsley will work closely with Pearce to support the agency’s expanding client base, which includes clients in the built environment, transportation and local authority space, as well as further develop the strategic direction of Yasper.
READ MORE: All the twos – Leeds agency hits £2m mark as it enters 20th year in ’26
Worsley brings 20 years’ experience to the position. As well as her two-year stint as Yorkshire editor at the TheBusinessDesk, she has served as a senior reporter at the Barnsley Chronicle and also in several PR roles, including as PR and public affairs manager at Leeds Bradford Airport. For the past five years, she has worked as a freelance PR consultant.
Yasper founder Pearce said: “Welcoming Kayley to the team is a fantastic way to start 2026. She brings a wealth of experience to the role and a fresh perspective on the future direction for Yasper. We have ambitious plans for the year ahead, with plenty of exciting work in the pipeline, and Kayley will be a key part of the agency’s shared success.”
Worsley added: “From the outset, I could see that Yasper delivers outstanding work for clients that truly helps to shift the dial. I’m looking forward to being part of a team delivering notable campaigns and projects, and to working collaboratively to strengthen the future direction of the agency.”
Yasper is a PR agency based in Leeds, and established in 2023, delivering impactful work for clients across the country to achieve their strategic goals. Set up by industry professionals with decades of experience in creating, nurturing or enhancing brand reputation, Yasper brings together media relations, stakeholder engagement, marketing and digital communications to deliver impactful campaigns and projects for its clients. The agency is focussed on enabling a range of businesses to achieve their strategic goals.
