Manchester’s Edison Media has renewed its partnership with Prolific North for 2026.
The full-service media agency, specialising in OOH, digital marketing, guerrilla, content creation and international planning and buying, was founded by Nicola Orrell and Jodie Howe in 2019 and has grown rapidly to a team of 18, with expertise across key sectors including retail, public services, health and education.
Edison Media works with high-profile clients including JD Sports, Nike, Adidas, Under Armour, the University of Derby, the NHS and Merlin.
2025 proved to be a standout year for the agency, which won Best Brand Activation at the Prolific North Champions Awards for its “Here to Win” campaign with Paddy ‘The Baddy’ Pimblett, Under Armour and JD Sports.
The multi-city campaign spanned Liverpool, Manchester, Rotterdam, Amsterdam and London, featuring a 40-foot mural near Anfield and a synchronised takeover across five cities in three countries. Originally targeting 500,000 impressions, the campaign generated over 13 million across OOH and digital combined, with the Liverpool Echo’s TikTok coverage becoming their most-watched post in six months.
The judges at the Champions Awards described it as “a real standout campaign thanks to its clear targeting, superb media mix and results”.
Managing Director Nicola Orrell said: “Last year, the partnership was about visibility with purpose. We wanted our team in the right rooms, having the right conversations, and being recognised for the depth of experience behind the work. Through our work together, that came through clearly. The conversations we had reflected our expertise and the sectors we operate in.
“Looking ahead to 2026, the focus is on expanding that presence and continuing to contribute with confidence and clarity.”
Edison Media joins the likes of Bruntwood SciTech, Better Placed, HUB and Propello Cloud in becoming a Prolific North Partner for 2026.
Partners get the chance to feature on Prolific North throughout the year, join awards ceremonies, be a part of key industry events and contribute to wider conversations within the industry.
To discuss getting involved for 2026, please email [email protected]
