PR, digital and creative agency The PHA Group has appointed Andrea Hynes-Iatrou as Senior Vice President, Health to lead its growing health & wellness team.
Hynes-Iatrou brings more than 20 years’ experience in shaping brand communications across the health, pharmaceutical and wellness sectors, having previously held senior roles at The Weber Shandwick Collective and Real Chemistry.
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She has delivered a wide range of integrated campaigns designed to engage healthcare professionals, patients and consumers. Her work has spanned product launches, data and regulatory milestones, global earned media campaigns and narrative development for practice-changing treatments across areas including oncology, dermatology, rheumatology, neurology, virology, rare disease, women’s health, maternal and newborn health, and food and nutrition.
The PHA Group, which has offices in Manchester and Leeds as well as London and Boston in the US, is betting big on health & wellness and the firm works with UK and international clients across the sector, including HCA Healthcare UK, Numan, The Dawn Rehab and Kidney Cancer UK.
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Commenting on her appointment, Hynes-Iatrou said: “I’m thrilled to be joining such a passionate and purpose-driven health team. What drew me to this role was their unwavering commitment to helping people make informed decisions about their health – and the way we work with brands to be an authentic part of that journey.”
“It’s a privilege to work alongside experts who combine strategic thinking with genuine care to drive meaningful conversations that truly make a difference.”
George Coleman, CEO at The PHA Group, added: “Health is one of our big bets as an agency, and we’re making significant investment in bringing on exciting new talent to complement our rockstar team. I’m delighted to have Andrea on board and to see our ambitious growth plans come to fruition.”
