Scottish brand, BrewDog, has launched a new brand of lager for southerners.
Claret & Brew is a bespoke drink brewed specially for West Ham United supporters – more bubbles?
“Claret & Brew has been brewed with the fans firmly in mind. A beer that honours West Ham’s colours, culture and incredible support,” said BrewDog’s Chief Operating Officer, Lauren Carrol.
“Collaborating with the club and Carlton Cole on something so unique has been a real privilege. We hope every Hammers fan enjoys raising a Claret & Brew as much as we enjoyed creating it.”
It will first be available for West Ham’s match against Liverpool at the London Stadium.
“It was great to be involved with the making of ‘Claret & Brew’, I had to make sure to give it the West Ham seal of approval, I felt the pressure to make sure I got it right for the fans, but I knew I was the man for the job!” explained Hammers legend, Carlton Cole.
BrewDog is the club’s official beer partner and described the taste as being “packed with rich malt character, balanced by hints of citrus and a subtle floral aroma.”
It also talked of a “snappy bitterness rounds it off with a crisp, refreshing finish that’s made for matchdays.”
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“BrewDog have shown a real commitment to our fanbase, from grassroots kit donations earlier this year to now developing a product that celebrates our club’s identity,” explained Nathan Thompson, Executive Director at West Ham United.
“This partnership has been all about putting fans first. I look forward to seeing them enjoy a Claret & Brew at London Stadium on Sunday, and to the wider launch of the limited-edition cans shortly after.”
