FMCG brand Veetee has appointed Leeds-based Finn as its lead creative agency following a competitive pitch process.
The creative communications agency will work with the business across Veetee Master Brand, Veetee Steam Filtered Rice and the Veetee Heads range of Noodles, Ramen and Pasta.
Moving into 2026, Finn will support the brand’s plans with an integrated marketing campaign.
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“We are really excited to have the team at Finn on board as our creative partners,” said Clare Hopkins, brand manager for Veetee group.
“Their expertise in FMCG was clear from their strategic approach and their ideas are super exciting. We look forward to working with them to take our brands to the next level. Veetee is on a mission to lead the ambient categories, we have the technology, expertise and energy to bring a whole new range of options to the table for consumers, and Finn has the creative spark to really bring that to life.”
Richard Rawlins, founder of Finn added: “From our first conversation with the team at Veetee, we were so excited to get involved. They have a really exciting vision for the brand and gave our creative team the freedom to really push the boundaries of what is possible. I’m excited to see the work in the wild over the coming months”.
Finn will work with the brand on above-the-line creative, social content, community management and influencer campaigns.
The announcement comes after Finn celebrated its 20th birthday last month and a string of new business wins, adding Very Lazy, Bury Black Pudding and Primula Cheese to its roster in the past six months.
