Microsoft Data Transformation partner, Simpson Associates, has received new investment from Beech Tree Private Equity.
The York firm said that it would be used to accelerate growth and enhance its data and AI capabilities.
Neither party has released figures, but Beech Tree said that it invests “£10m-£40m in fast-growing profitable businesses.”
Simpson Associates is based in York, with a second office in Sheffield and works with policing and blue light services, financial services, healthcare, not-for-profit, higher education, and local and central government to turn their complex data into “actionable intelligence.”
READ MORE – Private equity firm invests in BCN Group
“I’m delighted to be partnering with Beech Tree in this next phase of our growth. We’ve built a strong relationship with the Beech Tree team, and their deep sector knowledge and aligned culture & values, makes them the ideal partner for this next chapter,” said Giles Horwood, CEO of Simpson Associates.
“Our mission is to help organisations in regulated industries design, build, and run trusted data and AI platforms securely that deliver improved decision-making and efficiency. With Beech Tree’s backing, we’ll continue to invest in new technologies and capabilities to deliver even greater value for our customers.”
Horwood added that the “signifiant investment’ would accelerate both organic growth and enable them to pursue strategic acquisitions.
“We’ve been looking to back a high quality data and AI services partner for some time. Data governance, security, and actionable intelligence are now board-level priorities across every industry, and Simpson Associates is ideally positioned to meet that demand,” explained Adam Rudd, Managing Partner at Beech Tree PE.
“We’re excited to partner with Giles, Rachel, Darren, and the wider team to support their continued growth, both organically and through strategic acquisitions as they help clients harness the full potential of their business.”
