Scottish whisky liqueur brand, Drambuie, has named That Lot as its new Social Agency of Record.
The agency, part of The Weber Shandwick Collective (TWSC), won a competitive pitch for the contract, which is focused on reaching younger audiences, through social channels and influencers.
“We’ve been impressed by That Lot’s creativity and ability to produce exciting, engaging content that aligns perfectly with our brand,” explained Rachel Scott-Martin, Global Head of Communications – Incubation Brands, Drambuie.
“We’re confident That Lot will help us capture the attention of younger audiences and bring fresh energy to our social media strategy. We’re excited to work together to not only grow our presence but also inspire and excite our customers.”
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As part of the brief, That Lot, will lead on the launch of the new “Freddo Espresso,” by introducing it to audiences and elevating its presence across social platforms.
“We’re thrilled to be working with such an iconic brand like Drambuie. The team already has loads of exciting ideas to bring Drambuie’s story to life,” added Dylan Davenport, EVP, Brand, TWSC.
“We can’t wait to build on their rich heritage while driving engagement and connection through standout social content.”
That Lot has recently won clients including Greggs, Adobe and Tombola.
