Chester-based agency MODA PR is the latest to announce it is expanding into Dubai, adding to its existing teams in Los Angeles and New York.
The female-founded firm, which specialises in raising the profiles of brand founders, entrepreneurs, consultants, C-suite leaders and entertainment figures, said the move marks “a major step” in its international growth.
The expansion follows a broader trend of Northern agencies growing their presence in the Middle East. Liverpool-based Quirky Digital yesterday announced a new partnership with Cyprus’s Digital Tree — which also operates in Dubai — to deliver SEO and digital growth services across the region.
MODA PR has previously worked on campaigns including Sharon Gaffka’s anti–drink spiking initiative, which contributed to a change in legislation, and has represented clients such as Georgia Harrison MBE, Amanda Jenner (My Carry Potty), Joy Howieson (Project Plump) and Amelia Sordell.
The new Dubai operation will provide regional and international media relations, thought leadership campaigns, podcast outreach and cross-market positioning for clients expanding between the UAE, UK and US.
As part of the launch, MODA PR has signed its first Dubai client: Amy Morris, founder of Pop Up Global, a production company creating live entertainment and experiential programming for cruise lines, retail spaces and leisure destinations.
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“Kicking things off with MODA PR has felt like such a natural step for us,” said Morris. “Strong comms shape reputations, and PR has the power to put your voice in the right places. I’m really excited to see how this partnership helps us make an even bigger impact.”
MODA PR co-founder Ashley Rudd said: “Dubai is thriving with ambitious founders. This market values strategic, long-term thinking. Success here isn’t about quick wins; it’s about becoming a trusted partner and positioning our clients to lead with impact, not just launch with noise.”
Co-founder Jennifer Delgado added: “We don’t do one-size-fits-all coverage. Everything we build is tailored, strategic and designed to last, which is exactly what this market values.”
