Former newspaper executive Steve Auckland has been appointed as chairman of OOH advertising company Outdo Media.
Auckland takes over from Andrew Walker who established the company, previously known as CP Media, in 2010 and now becomes a non-executive director.
He was previously managing director of Metro, CEO at the Evening Standard, Independent and i Media, Northcliffe Media/Local World, and managing director of Yorkshire Post Newspapers. He also holds a number of non-executive and advisory roles.
Based in Halifax, Outdo Media employs more than 70 people across the UK and partners with local authorities, airports and transport operators to deliver impactful outdoor advertising across 30,000 sites nationwide. Its portfolio ranges from roundabout and lamppost banners to bus, tram and airport advertising and it describes itself as the UK’s fastest-growing outdoor media company.
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At Outdo, Auckland will support the senior management team in driving business growth and acquisitions in the outdoor advertising solutions market.
He said: “I’m delighted to be joining Outdo at this exciting time. Andrew Walker and CEO Mike Brennan have built a thriving business, and the talented team is now poised for further growth. My role is to facilitate and encourage further developments in a sector that holds huge potential.”
Outdo posted a record first half of 2025. Auckland’s appointment follows the group’s rebranding earlier this year to reflect its success and future growth ambitions.
Outdo has tripled in size in five years, powered by organic expansion and acquisitions. According to SPACE, Outdo added 15,000 new advertising sites last year alone, the most of any UK operator, taking its total portfolio to 30,000 nationwide. The company has reported 20% year-on-year growth and is targeting £20m revenue by 2027.
CEO Mike Brennan said: “Our new branding as Outdo reflects the company we’ve become – dynamic, ambitious and national in scale. I am confident that Steve as chairman will bring a fresh perspective to our operations and help us achieve new heights.”
The Outdo brand was recently adopted and covers both CP Media and its group brands Eye Airports and Adverta.
