Live & Breathe has produced 2 campaigns for Epson, to promote its EcoTank Inkies and ReadyPrint Ink subscription service.
The Leeds agency was briefed to come up with am autumn campaign to run online, in-store and across social media and on-demand television.
“These ads mark a fresh look for Epson,” said Lucy Brackett, European Marketing Communications Manager (Consumer) Epson.
“We love the work that Live & Breathe have done here, evolving the creative to create playful and eye-catching campaigns that are true to the brand. The work shows a unique understanding of our business and our customers.”
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Live & Breathe explained that they wanted to showcase EcoTank’s main selling point; the fact that its ink bottles mean customers can see the level and longevity of ink. That led them to turn the ink bottles into personal assistants, dubbed ‘The Inkies’.
Meanwhile, the ReadyPrint ink is delivered to the consumer’s door, so they focused on the delivery service aspect, working alongside Gramafilm, to create a parcel box that becomes the delivery van.
“We loved working with Epson on this product launch,” said Rachel Leigh, Account Director, Live & Breathe.
“Keeping everything in-house, we were able to work on the campaigns from strategy to delivery, using Gramafilm to create a brand new look and all 3D assets. We’re looking forward to seeing the ad live and the product on shelves.”
