Argos is aiming to shatter misconception that “it’s just for toys” in a new campaign from T&P.
The agency, which has bases in Manchester and Edinburgh, has employed brand mascots, Connie and Trevor to prove that there’s “more to Argos than meets the eye.”
The film, directed by Tim McNoughton, opens with an Argos van making an unexpected appearance inside a seemingly foreboding warehouse.
A nervous-looking Peter, still in his dressing gown, is confronted by Connie and Trevor, who are ready to set him straight. His crime? A social media post declaring, “Argos is only good for Toys.”
Connie and Trevor press a red button, revealing “an abundance of covetable, premium products beautifully illuminated – from the latest electronics and cutting-edge tech to stylish furniture, there really is more to Argos.”
“We love Connie & Trevor, and, with this new work, we believe we’ve pushed them even further to deliver one of our most creatively exciting campaigns,” said Laura Boothby, Head of Campaigns at Argos.
“We know the nostalgia the brand enjoys is often coupled with perceptions that ‘Argos is just for toys’. This campaign is designed to playfully, humorously and light-heartedly overcome this, driving desirability and reappraisal. With Connie & Trevor’s help, we’re on a mission to show that in 2025, there really is more to Argos than you might expect.”
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It will launch across TV, OOH, Social, and Radio on Friday 5th September.
“This is an exciting new chapter in Connie and Trevor’s story. It truly showcases the beauty of these characters that they can deliver a very hard-working brand message in such a fun and entertaining way. We’re thrilled with this campaign and can’t wait to see who’s next on our little interventionist’s list…” added Chris Clarke & Matt Moreland, Executive Creative Directors at T&P.
The ‘There’s More to Argos’ platform, launched in 2023.
