TalkTalk has taken the next step in its transformation journey, aimed at delivering a better way to Wi-Fi for UK consumers, unveiling a newly refreshed brand identity and redesigned customer-facing platforms ahead of a new marketing campaign.
This next step in TalkTalk’s broader transformation journey, follows the announcement in February of a long-term partnership with Kraken Technologies to implement a next-generation customer management platform.
TalkTalk’s brand refresh includes a bold new visual identity, featuring electric green and shocking pink tones, designed to reflect its challenger positioning in the UK Wi-Fi market.
The accompanying marketing campaign, due to launch on 11 September, will run across digital, video-on-demand, outdoor, and audio channels.
The updated branding is now live across TalkTalk’s newly designed website, aimed at improving digital interactions and support, with the launch of refreshed self-service app due later in the month.
Susie Buckridge, CEO of TalkTalk, said: “We’re returning to our challenger roots, delivering reliable Wi-Fi for all our customers at the right price, at the same time as challenging ourselves to find new ways of delighting our customers. Our new look website, strengthened by our brilliant new-look brand and engaging marketing campaign, are just the latest demonstration of that, and signal our intent to continue to shake up the industry on behalf of our customers.”
The brand refresh and marketing campaign are designed to support TalkTalk’s strategic ambition to deliver a more customer-centric, digitally enabled service model, while reinforcing its position in the Wi-Fi market.
TalkTalk’s new customer management platform replaces a number of internal legacy platforms, and is a major first given it is Kraken’s first large scale foray into the telecoms market. The first TalkTalk customers have now been migrated to the platform, supported by a new customer service model which empowers customer service agents to solve any problem, rather than passing customers around different agents.
Salford Quays-based TalkTalk claims to be the biggest challenger brand in the UK broadband market, offering millions of customers a better way to Wi-Fi. It entered the market in 2003, and is the consumer business of the TalkTalk Group.
