Ingenuity Group has appointed Grace Easter to be its new Commercial Director for the North.
Easter, the former Partnership Director at Jaywing, takes up the newly created position as the group seeks to expand across the region.
“We’re passionate about the North and it has long been a strategic focus for The Ingenuity Group,” said Nick Gallimore, Group Managing Director of The Ingenuity Group.
“As we scale our presence, bringing in talent like Grace is essential. She brings genuine expertise, energy, and a clear alignment with our vision – we’re excited to have her on board.”
Ingenuity Group includes Ingenuity, Ingenuity+, Future Factory, Reg&Partners, Pearlfinders, MAD//FEST and MAD//Masters, with offices in London, Leeds, Manchester and Glasgow
“What really stood out to me was how closely the company’s values and culture align with my own,” explained Easter.
“It genuinely feels like a natural next step. I’m starting a role where I can help grow our presence in the North – something I really care about. I can clearly see the trajectory the company is on, and I wanted to be part of that journey. I look forward to working with an already high-performing team to build on that momentum.”
She spent 2 years at Jaywing and prior to that was at Statement, Blacks Visual and Harlequin Design in both London and New York, working on brands including Apple, John Lewis, Adidas, Dior, Stella McCartney and Yorkshire Tea.
