Manchester media disruptor LADbible Group has officially made its move into television with the launch of its first free ad-supported streaming TV (FAST) channel.
The new LADbible FAST channel, now live on Samsung TV Plus in the UK, will bring the publisher’s most popular original series to TV screens around the clock. Viewers can expect shows like Minutes With, Snack Wars, Agree to Disagree and Would You Rather, all airing 24/7 in a linear format.
LADbible says the launch is part of its strategy to meet younger audiences where they are, as viewing habits continue to shift toward streaming and connected TV. According to Samsung’s 2024 Anatomy of a Streamer report, Gen Z Samsung Smart TV users watch nearly 1 hour 40 minutes of streamed content a day – double that of Boomers.
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Becky Gardner, Head of Originals at LADbible Group, said: “LADbible on TV presents an exciting new opportunity to expand our reach and connect with even more viewers of our shows. This launch reflects our dedication to being where our audience is, delivering always-on entertainment that they love – anytime, anywhere, on any screen.”
Programming includes candid interviews, culture clashes and viral challenges, featuring household names such as Ryan Gosling, Sabrina Carpenter and Paul Mescal. The channel will also be home to a brand-new original series Jury Room – a six-part debate show tackling divisive issues with unexpected panellists ranging from gangsters and barristers to Gen Z influencers.
Samsung TV Plus users in the UK can now access the LADbible channel for free, as part of the platform’s growing FAST offering.
Gus Grimaldi, Head of Samsung TV Plus EMEA, added: “LADbible is a global powerhouse of entertainment, and we’re thrilled to bring their first-ever TV channel to Samsung TV Plus users for free in the UK. They’re the ideal content partner to reach the ever-growing number of FAST TV viewers.”
LADbible’s original programming has seen significant growth, generating over 280 million views on YouTube and a 20% year-on-year increase in audience engagement.
