Journey by Behrens has officially announced its investment in Yorkshire sustainable sportswear brand Reflo.
Last year, Journey by Behrens led Reflo’s Seed funding round, alongside England Football Captain, Harry Kane.
Reflo has already partnered with trailblazing names like Nissan Formula E, Andretti Global Formula E and Jaguar TCS Racing – all three of whom took to the track decked out in Reflo gear in Mexico last weekend – and expanded its reach with a launch into Go Sports stores across the Middle East.
Under the leadership of founders Rory MacFadyen and Peter Philippou and partnerships director Steven Rooney, Reflo has grown to a team of over 30+ passionate individuals
Outside of growing the brand, one of Reflo’s goals is to plant 1m trees and recycle the equivalent of 5m plastic bottles by the end of 2026.
Launched last year, Journey by Behrens is the new, “quite different” VC from Behrens Group, a 190-year-old, sixth-generation Manchester textile business.
Behrens director Henry Hughes said: “Journey by Behrens is thrilled to officially announce our investment in Reflo®, a sustainable sportswear brand transforming the industry from the ground up. We’re excited to see them continue to disrupt and push the boundaries. This is just the beginning, and we are excited support Reflo on their Journey.”
