Multi-channel retailer High Street TV has appointed Kirsty Minshall to the new position of shopper marketing manager.
Minshall previously worked in shopper marketing at Procter and Gamble, where she was responsible for a portfolio of household brands including Ariel, Fairy, Gillette, and Pampers.
Her appointment is part of Harrogate-based High Street TV’s ambitious three-year growth strategy.
Francesca Woodward, marketing director, said: “With her extensive experience in shopper marketing, Kirsty is extremely well placed to deliver events, campaigns, launch new products and manage key strategic projects.
“Kirsty’s vast experience and understanding of shopper marketing will be invaluable towards our goal of making our business stronger, and enhancing our brand.”
Minshall added: “I’m delighted to be joining such an innovative, fast moving & exciting company as High Street TV. I’m really looking forward to working with the team to drive growth and land strategic marketing plans with our retailer partners.”
High Street TV is the UK’s most successful and longest running multi-channel DRTV Home Shopping Channel, broadcasting over 3,000 hours per month across five dedicated TV channels.