Here is Prolific North's Top 50 Integrated Agencies list for 2023, the benchmark ranking for the North's top performing agencies.
If you are on a mobile device, simply swipe the table left and right to view all of the columns.
Ranking ↕ | Previous ↕ | Company ↕ | Private/Group ↕ | Location ↕ | Headcount ↕ | Key clients ↕ |
---|---|---|---|---|---|---|
1 | 3 | Havas Lynx Group | Havas Health & You Global Network | Manchester | 417 | Sanofi, AstraZeneca, UCB, Pfizer, GSK |
2 | 2 | McCann Manchester | Interpublic Group | Manchester | 365 | Aldi (UK & Ireland), HSL, Matalan, Smyths Toys, Miller Homes |
3 | 1 | IMA HOME | Advantage Smollan Group | Leeds | 326 | adidas, Jet2, Dr Oetker, Hisense, Mars |
4 | 5 | The Creative Engagement Group | Inizio | Manchester | 235 | AstraZeneca, Roche, Google, BBC, HSBC |
5 | 4 | APS Group | Private | Cheadle Heath | 625 | Ford, Royal London Group, Northern Rail, Department for International Trade, British Heart Foundation |
6 | 19 | Jaywing | Public (AIM) | Sheffield | 245 | Castrol, HSBC, ADT, First Direct, Euro Car Parts |
7 | 9 | MB Advertising & Marketing | MB Group (UK) Ltd | Sheffield | 59 | Drive Vauxhall, Inchcape, Marshall Motor Group, Motus, Robins & Day |
8 | 8 | Drummond Central | Private | Newcastle Upon Tyne | 49 | bet365, Greggs, Triumph, NHS, TOR |
9 | 7 | Love Creative | Private | Manchester | 72 | LVMH, Beam Suntory, Haagen-Dazs, Penfolds, Laithwaites |
10 | 11 | Stein IAS | MSQ Partners | Bollington | 64 | Juniper Networks, Deloitte, Lexmark, Hyland |
11 | 13 | Media Agency Group | Private | Manchester | 28 | Sykes Holiday Cottages, Fiverr, Indeed Flex, Isabel Marant, Knowsley Safari Park |
12 | - | ArmstrongB2B | Private | Chester | 50 | Encirc, Kawneer, Knauf Ceilings, Bucher Municipal, Sorg |
13 | 16 | Ear to the Ground | Private | Manchester | 72 | PlayStation, Sony, New Balance, The Coca-Cola Company, Therabody Global |
14 | 18 | Refinery | Private | Manchester | 58 | AKZO NOBEL, East of England Co-op, Energizer, Siemens, Chervon Group |
15 | 23 | Live & Breathe | Private | Leeds | 58 | Morrisons, Carlsberg, Epson, Dufry/World Duty Free, Nestle |
16 | - | The&Partnership | - | Salford | 56 | TalkTalk, TalkTalk Business, TransPennine Express, Transpennine Route Upgrade, Shout85258 |
17 | 20 | Propaganda | Private | Leeds | 50 | Endless, GenM, TVS, Baird Group, Clipper |
18 | 22 | Fox Agency | Private | Leeds | 60 | Alcatel-Lucent Enterprise, Delphi Technologies, BOBST, Arcwide |
19 | 39 | One Agency | Private | Manchester | 45 | Charlotte Tilbury, Footasylum, Pension Bee, Suit Direct and Dodl (AJ Bell) |
20 | 28 | Zut | Private | Liverpool / Manchester | 30 | Liverpool Football Club, Betfred, Hilltop, English Football League, The Jockey Club |
21 | 40 | TrunkBBI | Private | Cheshire / Manchester / Leeds | 68 | General Electric Healthcare, Greene King, Gallagher, Jack Daniels, Halfords |
22 | 30 | Ponderosa | Part of the Audience Collective Group | Leeds | 50 | Hisense, Morrisons, Quorn, KCOM, The Real Yorkshire Pudding Co |
23 | 26 | Workhouse Marketing | Private | Preston | 33 | Stax Trade Centres, Crown Paints, Topps Tiles, Peldon Rose, Hempel |
24 | - | Creative Content Works | - | Manchester | 31 | John Lewis, JD Sport, Next, Kingfisher (B&Q), Dreams |
25 | 35 | CreativeRace | Private | Leeds | 50 | ASDA, Greggs, Northern Rail, Majestic Wines, Irwin Mitchell |
26 | 31 | Boutique | Private | Leeds | 28 | Hammonds, Best Heating, Costcutter, Protein Works, Tiger Sheds |
27 | 57 | Ride Shotgun | Private | Sheffield / Leeds | 30 | PepsiCo, HSBC, Homebase, PZ Cussons Beauty, Premier Foods |
28 | - | Soap Media | Private | Preston / Manchester | 28 | Centre of Excellence, Diversey, Emerson Group, Nettitude, Omnicell |
29 | 24 | Uniform | Private | Liverpool | 52 | Primark, Ideal Standard, Amtico, BIG Architects, Canary Wharf Group |
30 | 27 | Aire Global | Private | Leeds / Manchester | 80 | AB InBev, Aldi, Kellogg's, Quorn, Unilever |
31 | - | Webmart | Private | South Yorkshire | 12 | East of England Co-op, Benenden Health, Wiltshire Farm Foods, Donald Russell, Nisbets |
32 | 34 | Dinosaur | Private | Manchester | 21 | Silentnight, Bupa, The Co-operative Bank, Brother, Marriott |
33 | - | HUB | Private | Leeds | 40 | CareCo, Booker, La Redoute, Kingswood Corporation, Somfy |
34 | 51 | Driven | Private | Wilmslow | 20 | AA, carshop, Crown Paints, Go Outdoors, Poundland |
35 | 15 | Born Ugly | Private | Leeds | 56 | Carlsberg, Alpro, Joii, Macallan, Amstel |
36 | 37 | DS.EMOTION | Private | Leeds | 28 | Get Living, CBRE, Renaker, Genr8, The View from The Shard |
37 | 48 | Heckford Advertising | Private | Preston | 31 | Priestley College, Wainhomes, Sandcastle, Vimto, Tomy |
38 | 25 | FPP | Private | Newcastle / Leeds | 49 | Rowntrees, Ferrero Rocher, Anchor Foods, Quorn |
39 | 32 | ilk | Private | Leeds | 27 | Generation Logistics, Barratt Developments, ABP, Visit Leeds, Sport England |
40 | 36 | Alchemy Media | Private | Harrogate | 13 | Boost Drinks Ltd, Arco, Dusk Retail, My Expert Midwife, Swift Leisure, Fleetcor |
41 | 43 | Seventy7 | Private | Manchester | 35 | Carrier, PartyLite, Ego Shoes, Tom Ford |
42 | 38 | Gecko | Private | Leeds | 56 | Volkswagen, Grosvenor Casinos, EuroCamp, Peninsula, Mecca Bingo |
43 | 68 | Über Agency | Private | Sheffield | 15 | Tombola, BOXT, Wavin, Care Fertility, Webro |
44 | 45 | Cravens | Private | Newcastle | 31 | Parkdean Resorts, William Hill, First Bus, Rugby League World Cup, The Q Hotels Collection |
45 | 46 | Agent | Private | Liverpool / Manchester | 39 | NWBLT, RHA, United Utilities, and Crown Commercial Services |
46 | 47 | SLG Agency | Private | Manchester | 22 | Customade Group, Genuit PLC, Siderise, Brett Landscaping, Velux |
47 | 50 | Bluestorm | Private | Hull | 24 | AAK, Yorkshire Water, AstraZeneca, Humberside Police and Crime Commissioner, Bishop Burton College |
48 | 33 | TBWA\MCR | Private | Manchester | 43 | Legoland Parks, Merlin Entertainments Group, David Lloyd, Pizza Hut, Jacamo and Remington |
49 | - | Punch Creative | Private | West Yorkshire | 24 | Dunkin, ForHousing, Splendid Hospitality Group, Rosemont Pharmaceuticals, VISUFarma UK. |
50 | 84 | One Day Agency | Private | Manchester | 10 | Raventos Codorniu, Jordan Tourism Board, UNiDAYS, DPD Group, Verifone |
We collaborated with our independent research partners Mustard to independently compile the list. Data for the ranking is based on numerous factors including balance sheets, turnover, headcount and pre-tax profit, confirmed directly with companies alongside publicly available information at Companies House.
Despite a turbulent time for the economy and a cost of living crisis to boot, there’s no slowing down for the integrated agencies on the ranking this year.
There have been some real movers and shakers, with a new number one this year, impressive climbers and new entrants making it into the top 10 too. A massive well done to everyone on the list!
We have a new number one integrated agency in the North! Havas Lynx Group has muscled its way up from third place in 2022 to take the coveted top spot this year.
There has been a bit of shuffling between the top three agencies, with IMA HOME moving to third place and McCann Manchester retaining its position in second place.
The Creative Engagement Group has climbed up to fourth place, switching with APS Groupwhich now holds the fifth spot.
There have been some impressive climbers too. Jaywing has catapulted into this year’s top 10, up from 19th place in 2022 to take the sixth spot this year.
Regionally, the top 10 is a mixed bag. Greater Manchester holds five of the leading 10 places in the ranking, with Leeds, Sheffield and Newcastle widely represented. Overall, Greater Manchester agencies comprise 42% of the whole list (21 agencies), while 30% of the list hail from Leeds (15 agencies).
This year’s list features some remarkable climbers. Congratulations to One Agency for climbing an incredible 20 spots to number 19, TrunkBBI has jumped 19 places up to 21st position and Ponderosa has risen eight spots to 22nd place.
Further very special mentions should also go to Ride Shotgun (27th) for jumping 30 places and Driven (34th) for rising up the ladder by 17 spots.
A range of new entries and returning names have made it into the ranking – with The&Partnership (16th), Creative Content Works (24th), Soap Media (28th) and Hub (33rd) listed in the Top 50 for the first time.
Make sure you join in the conversation on social media using the hashtag #PNTop50.