driven has been hired by GO Outdoors as its strategic and creative agency following a competitive pitch.
The retailer is already the UK’s largest seller of outdoor goods and is looking to grow its business further through the appointment.
driven’s work on the £5m account will focus on the development of above and below the line activity centred around a new comms idea.
Carly Czuba, marketing director of GO Outdoors, said: “We felt that driven got to the heart of what GO is really about and brought this to life in a very refreshing way. They will now be a key partner for us moving forwards as we look to grow the business and drive things forward together.
Graham Drury, partner at Wilmslow-based driven, added: “We’re thrilled to be able to create ideas that sell for GO. It’s a very interesting time for retailers, especially those willing to make a virtue out of who they really are.”
The agency will start work immediately with a new campaign expected to be unveiled soon.
