Unsworth has spent around three decades in marketing and advertising, the latter 11 years in charge of BJL. Hailing from St Helens, she worked for Pilkingtons and the London agency TSGH before becoming a senior account manager at JWT.
After taking a career break to start a family, she began part-time consulting and one of her clients, an agency set up by former JWT directors called Barrington Johnson Lorains, persuaded her to join as a permanent director in 1996. By 2003, she and the three founding directors had completed an MBO and Unsworth was installed was MD.
Turnover did scale the heights of £9m by 2008, but after dipping in the recession, are on the rise again and the company posted £6.5m in 2013, with staff numbers back up to around 84. Current clients include Swinton Insurance, British Airways and Cash Generator, and Unsworth has this year led the opening of BJL London.