Satsuma Loans has appointed Leeds agency Banana Kick to activate its new partnership with Sunderland AFC.

Banana Kick will deliver sponsorship activity on behalf of Satsuma Loans across physical and online platforms, including Fan Zone activities on home match days, and dedicated social media channels.

On match days, The Satsuma Arena will feature games including Football Pool and a ‘Keepy Uppy’ Challenge, while there will also be the opportunity to compete head-to-head on the latest football video games and enjoy performances from some of the UK’s top football freestylers.

Players, officials and staff from Satsuma Loans and Sunderland AFC

Players, officials and staff from Satsuma Loans and Sunderland AFC

Other activities will include branded photo boards, exclusive online content, social media and competitions.

The announcement marks a growth in partnership between parent brand Provident and Banana Kick, following work carried out by the agency on behalf of Satsuma Loans’ sponsorship of Yorkshire Carnegie and Provident’s sponsorship of Bradford Bulls.

Satsuma Loans sponsorship manager, Paul Mitchell, said: “Satsuma Loans understands that supporters are the lifeblood of any club and that clubs are often the hubs of their communities, which is why we believe we are the perfect fit as a partner of Sunderland AFC.

“We also understand the privilege of being associated with a club of such illustrious standing in English football and look forward to the start of a fruitful relationship in the months ahead.”

Banana Kick’s head of sponsorship Rob Singleton added: “The opportunity to work at the very top level of club football is one we will relish as an agency, and we look forward to helping Satsuma Loans and Sunderland realise the full potential of the partnership.”