Manchester’s Music has completed a rebrand of Universal Music’s catalogue and united the record labels within it for the first time.

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The catalogue is probably one of the most important in the world, handling releases from acts like The Beatles, Nirvana, Kiss and Rolling Stones.

“Uniting the diversity of Universal’s vast music catalogue with a brand identity was the perfect project for us. We have created a strong clear brand that speaks for all musical genres across the decades that can be connected with the many UMG brands such as Decca, Polydor and Virgin. We feel that the new UMC identity looks fresh and represents the new artists in the catalogue but is also a classic mark,” explained Music, founder and executive creative director, David Simpson.

The agency was briefed to create a brand which reflected Universal’s core values of “creativity, integrity, collaboration, sustainability and insight”, while bringing together its different labels.

“Music had a natural feel for the challenges faced by our existing record label brand.  The result is a fresh identity that is restrained, flexible and modern,” said Universal Music Catalogue, managing director, David Rowe.