Manchester United has appointed Columbia Sportswear as its first Official Outdoor Apparel Partner.
As part of the agreement, the qu0ted American outdoor brand will design and create dual-branded outerwear for outdoor pursuits, including hiking, climbing, mountaineering, as well as water and snow activities.
Manchester United Group Managing Director, Richard Arnold said: “Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products. Columbia enjoys an international reach that matches the Club’s.
Senior Vice President of Columbia Merchandising and Design, Joe Boyle, added: “We are excited by the opportunity to unite the pinnacle franchise in sport with the global leader in the outdoor industry.
“Manchester United and Columbia share a commitment to performance and innovation. Together, we will deliver to Manchester United fans around the world an attractive line of outerwear featuring Columbia’s most advanced proprietary technologies.”
Columbia will unveil the new clothing line in autumn 2016.