Sunderland-based Press Ahead has rebranded as Narrative Integrated Communications following its management buyout last year.
The 16-strong agency has recently moved to bigger premises at the North East Business and Innovation Centre, and has this year won work from the likes of Redcar & Cleveland College, affordable homes provider Four Housing and ethical credit provider Smarterbuys Store.
It’s also brought in digital account manager Aimee Muirhead, senior PR account manager Jez Davison and senior designer Sharon Armstrong earlier.
Goldsborough said: “The new name reflects the ongoing transformation of the company into a full-service communications agency with an expansive digital offering.
“We felt that the Press Ahead brand was too tied to a previous era; the rebrand is forward-looking and the result of months of hard work from the team here. Increasingly our clients are asking us for a broader range of services to help them reach their commercial aspirations and tell their story more effectively using the full range of marketing communications tools.
“As we have all services under one roof we can look at clients’ needs from every angle to create a unique, tailored narrative and it is this that sets us apart.”