MediaCom Leeds has been appointed lead agency for a new range of luxury care homes by One Housing, the housing association.

The agency has been selected to create and launch a new brand identity, creative campaign and media strategy after a competitive pitch.

Its ‘MediaCom Beyond Advertising’ team will take principle responsibility for the work, and the agency will also handle full media planning and buying.

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Jilly Langley, director at MediaCom Leeds, said: “Working closely with One Housing to establish an entirely new brand and then take that proposition to market through our unrivalled media expertise, provides the perfect opportunity to put the full array of MediaCom Leeds’ talents into effect.

“From customer journey insight through to brand identity and media strategy development, we’re delighted to be in a position to help launch what is set to be a truly consumer led care home proposition in the UK.”

One Housing Group’ is one of the UK’s largest housing associations, managing almost 15,000 homes in 26 London boroughs and surrounding counties.

Operations director Andrew Winstanley added: “MediaCom Leeds was able to demonstrate an impressive ability to deliver a seamless journey, from a blank page through to fully formed brand launch all under one agency roof and we’re looking forward to benefitting from their insight and expertise as we work to create our new premium care home experience.”