Hit Search has collaborated with Liverpool University to produce brand management software, Little Birdy.

Little-Birdy-Logo-cmykThe program gives users a complete overview of how their brand or product is being received, by tracking what’s being said about it and who is saying it.

“As social media platforms, bloggers, review sites and User Generated Content (UGC) have now become respected information sources on brands, products and services, reputation management has, in turn, become a full time job for businesses wanting to get the low-down on how their product is doing,” explained Andrew Redfern, director at Hit Search. 

“Little Birdy collects unlimited mentions of your brand and arranges them using sentiment analysis, presenting a comprehensive list to the user.”

The program will enable administrators to edit the sentiment of certain words, for example for most brands “defamation” would be perceived as negative, but for a law firm, winning a defamation case be the opposite.

While the official launch is today, it will be presenting the software at the Chartered Institute of Marketing Conference in Liverpool later this week.