Online ticketing platform Fatsoma is targeting sales of £30m after securing a “substantial” new investment from the North West Fund for Digital & Creative.

The Manchester-based company operates the UK’s fastest-growing event ticketing platform, using social media to sell tickets for event promoters, venue owners and festival organisers.

It’s used by 8,000 businesses across the UK and has more than 900,000 members, including 50,000 Fatsoma reps who actively sell tickets for venues and promoters through social media channels.

Fatsoma founders Ben Taylor, Paul Stacey and Chris Pearson

Fatsoma founders Ben Taylor, Paul Stacey and Chris Pearson

It has 21 staff based in Manchester’s Northern Quarter and is looking to reach 40 by the end of next year, with sales increasing to £30m. The company currently has sales of around £7m.

Ben Taylor, co-founder and director, said: “The period in between Fatsoma’s initial investment and where we are today, has been a hugely exciting time for the business. Not only have we seen our efforts in building a better platform for promoters pay off with promoters selling more tickets than ever before, but the benefits have come full circle as our bottom line growth has accelerated beyond our initial expectations.

“The investment from the North West Fund has allowed us to act quickly on our vision and stay ahead of the curve with innovation. Whilst Facebook and Twitter have always been brilliant sources of sales for us, we’re finding that our solution is ideal for the emerging number of personal and group chat applications like WhatsApp, Kik and iMessage.”

The company also secured an investment from the fund in March, alongside a personal investment from its new chairman, LateRooms co-founder Chris Allen.

David Smith, Investment Director, AXM Venture Capital, which manages The North West Fund for Digital & Creative, said: “In the short period since our first investment, Fatsoma has shown a huge increase in revenues, resourced its team up to over 20 staff, and delivered an entirely rebuilt version 2.0 of its flagship platform.

“We are pleased to be able to support the company by making a second round investment to further accelerate this rate of progress.”