News creates brand awareness and shapes consumer perceptions. News is a powerful contributor to purchase consideration; and news impacts search, advertising success, sales, reputation and share price in material ways.
Start with the audience!
Volume of media coverage provides very poor and misleading estimates of effectiveness. To be successful in business, you need to know your audience. To fully appreciate the power of media coverage, you need to understand how communication impacts audience behaviour. That’s why Metricomm starts by identifying the size of audience most likely to have found, read and been influenced by online media coverage about your brand, products / services, themes, issues, competitors and sector.
Beyond reasonable doubt.
Metricomm provides precision insights about the real impact of online media coverage on your audience. We identify the named media and specific content most likely to be influencing consumer behaviour and moving people along the path from consideration to purchase – whether that’s performing searches, visiting your website, watching your broadcasts, responding to your advertising, activating a sale, or choosing your competitors.
For when it really matters.
We are here for when you need media intelligence and insights that are not just about counting what you’ve done, or estimating results, but to tell you the real impact you’ve achieved, over time and compared to others in your industry. After all, what’s the point of measuring when you don’t evidence the power and effectiveness of media coverage within the marketing mix?
We go further and deeper than anything that volume-based media monitoring or PR measurement can provide. In fact, clients very often use our insights to supplement existing reporting and analysis.
Our audience-first approach gives you quantifiable analysis that delivers actionable insights and passes the ‘so what?’ test. Metricomm can help you meet your strategic objectives, achieve sales targets, hone your competitive advantage, refine your communication strategy, retain a key client, and much more.