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About Metricomm

News creates brand awareness and shapes consumer perceptions. News is a powerful contributor to purchase consideration; and news impacts search, advertising success, sales, reputation and share price in material ways.

Start with the audience!

Volume of media coverage provides very poor and misleading estimates of effectiveness. To be successful in business, you need to know your audience. To fully appreciate the power of media coverage, you need to understand how communication impacts audience behaviour. That’s why Metricomm starts by identifying the size of audience most likely to have found, read and been influenced by online media coverage about your brand, products / services, themes, issues, competitors and sector.

Beyond reasonable doubt.

Metricomm provides precision insights about the real impact of online media coverage on your audience. We identify the named media and specific content most likely to be influencing consumer behaviour and moving people along the path from consideration to purchase – whether that’s performing searches, visiting your website, watching your broadcasts, responding to your advertising, activating a sale, or choosing your competitors.

For when it really matters.
We are here for when you need media intelligence and insights that are not just about counting what you’ve done, or estimating results, but to tell you the real impact you’ve achieved, over time and compared to others in your industry. After all, what’s the point of measuring when you don’t evidence the power and effectiveness of media coverage within the marketing mix?

We go further and deeper than anything that volume-based media monitoring or PR measurement can provide. In fact, clients very often use our insights to supplement existing reporting and analysis.

Our audience-first approach gives you quantifiable analysis that delivers actionable insights and passes the ‘so what?’ test. Metricomm can help you meet your strategic objectives, achieve sales targets, hone your competitive advantage, refine your communication strategy, retain a key client, and much more.

Visit or email for more!


Meet the Team

Gareth Jones, Managing Director
Gareth Jones
Managing Director
Karen Williams, Client Director
Karen Williams
Client Director
Mark Westaby Technical Director
Mark Westerby
Technical Director
Senior Head of Communications for Production & Global Brands
World-renowned Content Studio / Channels & Streaming Business
This is the only media measurement approach I have ever had any value from. It helps us really understand which PR activity is driving results and increasing viewing audience for our key productions.
Account Director - Research and Analytics
Global Public Relations Firm
The (client) account team were thrilled with the findings and more so that we could prove (media) titles are major drivers of consumer interest and consideration. They also praised the level of detail in the report, in their words: ‘The deck is really insightful and so thorough – woooo!’.
Director of Research and Analytics
Leading UK PR, Social & Creative Communications Agency
I found out this week that we have been successfully re-selected by (client). Thanks so much for your input there. There were some genuinely interesting insights.
Director of Communications
British Multi-channel Broadcaster
It’s incredible I love it. I haven’t seen a read on our data like this before and I think it’s so exciting!
Managing Partner
Global Creative Agency
This is quite simply brilliant.
Head of Media & PR
Russell Group University
I knew my team was achieving excellent media coverage, but it has always proved difficult to show how this has real impact and brings about tangible benefits to the university. Metricomm’s insights have helped us evidence this impact, while also putting some of the negative issues into context within the sector. They were also able to provide a level of competitor evaluation that we’ve never had access to previously.
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Do you want strategic insights about media impact?

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Do you want to know what the audience really sees?

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Do you want hard evidence of media impact?


News stories about Metricomm

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Campaign Evaluation Communication Measurement Consultancy Media Coverage Audience Analysis Media Coverage Data Provision Media coverage Emotion Analysis Media Coverage PR Insights Media Evaluation Optimised Media Targeting PR Effectiveness and PR Utility Analysis PR Planning