Liverpool’s Zut has created an advertising campaign for Betfred’s new Numbers game, The Nifty Fifty.
The 30-second TV commercial, which was first aired on Friday, takes the viewer back to the 1950, with an adapted version of Great Balls of Fire.
Gemma Strath, Group Head of Marketing at Betfred, said: “We are extremely excited about the launch of our new product and TV campaign. The key inspiration for us was the fifties, playing on the name of our new numbers game.
“It’s been a lot of fun developing the ‘Nifty’ character and music with Zut. They pulled out all of the stops to make the advert, and our ‘Nifty’ character, larger than life. Their team have done an amazing job to make this happen.”
