With operations in Europe, North America, the Middle East and Asia-Pacific, YouGov is a global market research and data analytics firm that keeps a pulse on the latest trends and public opinion.
In a bid to connect and work with the growing Northern economy, the company launched its second UK operation in Spinningfields, Manchester, in 2018.
Recent events that Prolific North has done in partnership with YouGov include November’s Nostalgia in Advertising event and some of the industry dinner evenings.
We caught up with Nazmeen Malik, Senior Business Development Manager at YouGov, who talked about the company’s vision of growing its presence in the North.
