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Yorkshire CGI and animation studio agrees four-year deal with Lidl


Yorkshire CGI and animation studio Virtual Resolution, which specialises in 3D visualisation and augmented reality, has signed a four-year deal with Lidl to support the discount supermarket’s expansion across the UK.

The framework agreement will see Virtual Resolution working closely with Lidl’s national development team to create 3D visualisations and CGIs to assist with public engagement and the planning process.

The deal follows the Elland-based company’s work with Lidl on a number of projects over the past couple of years, including CGIs, drone photography and photo montages.

Tim Power, managing director of Virtual Resolution, said: “We have one of the UK’s largest in-house teams of specialist creative artists with a wealth of experience in CGI and 3D visualisation, and so are perfectly placed to provide Lidl with the support they need as they look to grow the business in the UK.”

Recent investment in its in-house expertise and the introduction of cutting-edge technology to its studio has helped Virtual Resolution expand its capabilities and win major projects. The team works regularly with property developers, architects, interior designers, local authorities, retailers and film studios on a variety of projects.

Last year saw the company sign a two-year framework agreement with retirement housebuilders, McCarthy & Stone, to produce CGIs, verified views and marketing films for schemes and campaigns across the UK.

Power added: “We continue to strengthen our team and remain dedicated to staying ahead of the latest developments in CGI and virtual reality.”

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