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Xpand to provide brand refresh and PR to Commercial Expert


Bradford-based digital agency Xpand has won a 12-month contract to provide branding and PR services to commercial finance broker Commercial Expert.

The contract was won after Xpand (pictured above) developed a marketing strategy for the Durham-based firm during lockdown, factoring in the market challenges they may face post pandemic.

Xpand will now deliver a complete refresh of the company’s visual identity, website, brand content and internal and external marketing toolkits.

PR services will include the development and execution of a growth-focused PR strategy comprising reactive commentary, thought leadership articles, webinars, founder profiling and data-led campaigns.

Founded in 2008, Commercial Expert is an independent commercial finance broker offering business finance to clients across the UK. 

Managing Director Mike Coates said: “I’m very excited about the impact a ‘new look’ Commercial Expert will have and the advice we can bring to businesses as we commence PR.”

Xpand, founded in 2007. Its current clients include Lindt master chocolatiers, Tetley brewery and Aagrah chain of restaurants. 

Jag Panesar, Founder of Xpand said: “We started discussing working with Commercial Expert before lockdown in early 2020. There were various delays in getting started and, in hindsight, I’m glad we didn’t start before lockdown as this would have had a huge impact on their marketing strategy” 


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