THG Studios, the award-winning creative marketing agency, has appointed a new pair of creative leads – Adam Mandelstam joins as executive creative director, while Rob Sanderson is the new group creative director at the Manchester business.
The dual hires will strengthen THG Studio’s senior creative leadership, “driving its mission to deliver insight-driven content and experiences that connect, convert, and build lasting brand loyalty.”
Mandelstam brings over two decades of international experience from some of the world’s most respected creative agencies, including Ogilvy SA, TBWA Paris, M&C Saatchi and VML London. In his most recent role, as global executive creative director at WPP, he oversaw multi-agency teams for global clients, shaping narratives that merge creative vision with brand strategy. He has led numerous award-winning campaigns, and his extensive sports marketing experience will bring valuable expertise to THG Studios’ clients.
Joining him as group creative director, prior to THG Studios Sanderson was the experience design director of Momentum Worldwide (McCann Worldgroup), where he led high-profile accounts from Dyson to the Wimbledon X Amex Official Partnership. He has vast expertise in branding and experiential across the luxury, drinks, and beauty sectors, among others, alongside international experience, including working on large-scale branding and retail projects across the MENA region.
The double appointment, says THG, will be instrumental in elevating THG Studios’ creative output, fostering a continued culture of innovation, and delivering measurable ROI for its global client base while continuing to drive growth and innovation, further enhancing capabilities through its combination of creative, strategy, and cutting-edge production technology.
Hannah Pym, chief brand and marketing officer, THG Ingenuity, said: “Adam and Rob are transformative creative leaders with proven track records of building iconic brands and delivering work that gets talked about. Their vast global experience and strategic vision are a perfect match for our ambitious goals. These appointments reinforce our commitment to driving innovation and growth for the brands and businesses we work with.”
