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The world’s most valuable literary sports-writing prize appoints Leeds agency


The organisers of The William Hill Sports Book of the Year Award have completed a competitive pitch to find a new agency.

They’ve turned to Leeds-based Umpf to raise awareness of this year’s competition and increase entries.

“For more than three decades, the Awards have played a leading role in providing authors with a platform to showcase and promote their books and we expect this year to be our biggest yet,” explained Liam McKee, Director of Media, Sponsorship and UK Creative at William Hill.

“The William Hill Sports Book of the Year Award is the most respected prize in the industry, championing excellence in the sporting literary world. We’re delighted to appoint Umpf who will support us as we look to increase entries, encourage submissions from a diverse range of authors as well as promote the Awards to new audiences.”

Umpf will work across media relations, social media content development and community management, influencer outreach and campaign activations.

“We’re incredibly excited to be working with the Awards team at William Hill and celebrate the exceptional creative minds and writing talents within the sporting industry,” added Adrian Johnson, Founder & Managing Director at Umpf.

Over the years winners have included Michael Holding, Nick Hornby, Marcus Trescothick and Duncan Hamilton.

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